Our Structure & Shareholders



The Fair Food Co. (Pty) Ltd is a Level 1 BBBEE social enterprise development Company and has shareholder representation across a broad spectrum of the value chain and sector partners. Its intention is to broaden the offering and provide a one-stop shop solution for sustainable emerging commercial farmer development in South Africa.

The Fair Food Farmers Trust: This structure boasts a majority ownership in The FFCo. which encourages farmers to aspire towards Trust beneficiary status as a supplier into the Fair Food Co. brand. Our intention is to enable farmers to participate beyond the farm gate and graduate into shareholder status thereby benefiting from annual dividend pay-outs.

The Fair Food Foundation: is a registered Not for Profit Company (NPC) and Public
Benefit Organisation. It has a 15-year track record of small grower development and is a
BBBEE level 1 Company in its own right. The Foundation’s shareholding value provides it with an alternate revenue stream as it moves from grant dependency towards financial sustainability.

The Fair Food Founders: The founding directors ownership ensures that the original intention of delivering high development impact & high return programs, remain the groups core focus.
Furthermore, the founders ensure that the Social Enterprise intention is maintained by balancing income & impact.

The Fair Food Co. Commercial partner: Our commercial investment partner shares our deep rooted passion for farmer development and entrepreneurship and is currently active in the food sector employing over 1000 staff with extensive experience growing related business over the past 25 years. The commercial partner’s role is as strategic advisor and mentor on aspects of scaled commercialisation and value-chains.